Last week I attended the launch of the New (and very expensive at over £7 Million) beauty hall on Oxford Street. The Beauty Hall is based on a town square, they have premium makeup and skincare around the outside of the central hub and then niche brands, fragrances, nail polishes and skin care in the middle.
It is actually a really great place to shop at first I thought it was simply going to be a beauty hall like every other beauty hall but there is something extra special about this one. Most the premium brands have their own little section almost like a little boutique, they are really well set out and easy to navigate and offers a premium experience. I also love that unlike most beauty halls they have included some inexpensive brands such as Topshop. It is in fact the only Topshop stand outside a Topshop and also they have the only Burberry concession not in Havey Nichols or Harrods. They have a variety of beauty rooms too as well as selling electrical beauty goods.
I would really recommend having a look at the new John Lewis Beauty Hall even just for a browse as it such a lovely experience. Its very light, well laid out and there is something for every price budget. The variety of brands is just great; Topshop, L’oreal, Givenchy, Ren, Nars, Liz Earle (with the new makeup range- more about that in another post), Essie, Opi, Caudalie, Burberry and so much more . Possibly my new favourite place to buy makeup or at least browse highend makeup!