My (Non)LFW

holly fulton 16 lfwthe apartment kikkik deskI have been blogging for quite a long time and have attended about 10 seasons of LFW now (no idea how!) but this season I decided to say no to every show I was invited to. ¬†Don’t get me wrong I felt really fortunate to even be considered to attend and I really am thankful but I’m not really too sure LFW benefits me and my blog that much.

Last season I planned to attend 2 full days but shows started to run late meaning I couldn’t make it backstage for following shows and had to let the PR’s, who had been kind enough to offer me tickets, down. Other than that it’s also quite tiring, it’s fine if you have car which follows you around but rushing from location to location in high heels is stressful and painful. On top of that all I’m just not a fashion blogger, yes I might write the occasional outfit post but there are people at fashion week that very much have ‘fashion week outfits’. These are outfits that they wouldn’t wear anywhere else but fashion week and that will probably get them photographed- I’m just not that person and I feel terribly out of place in my boots/trainers, jumper and jeans.

Instead this season I decided to attend The Apartment, pop in to see¬†Maybelline to find out what looks they had been creating as well as visit the Toni & Guy event to check out their new products. It was all far more enjoyable although Patricia, Ellie and Josie did convince me to take their spare ticket to Holly Fulton and break my no show rule for the season but since I wasn’t backstage or rushing to another show afterwards I actually really enjoyed it!

So a little bit more about what I did do…

The Apartment is a blogger lounge set up by Abi which I’ve actually been going to for 5 or 6 seasons. The whole concept is amazing as it’s a great place to relax between shows (or just relax in my case), meet other bloggers, grab a bite to eat and get your nails/hair/makeup done. Abi’s Apartment seems to get bigger every year and there were some truly beautiful brands. For beauty there was Eylure, Priv and Mark Hill so naturally I had my hair done by Mark Hill and lashes by Eylure. Mark Hill kindly added some beachy waves to my hair with a really small wand which would usually frighten me but it really worked plus the lovely girl at Eylure recommend some lashes which would work best with my eye shape which was really helpful!

For fashion sponsors included Russell & Bromley, Boden, Astley Clarke (which do the most beautiful bracelet) and loads more! I attended the afternoon tea with Caravelle which was filled with lots of delicious cakes from Aubaine and Krispy Kremes. Of course they also had a display with all the watches and Caravelle is a really great affordable options if you’re looking for a new watch.

Oh and the apartments desk were ultimate desk goals, they had a Urban Outfitters and a Kikki.K desk and I naturally fell in love with them both, would happily move them both into my house!

the apartment lfwlwf hairmaybellineAs I mentioned I also popped in to see Maybelline who sponsored a few of the shows, I’m going to talk more about the products over the next few weeks but it was great to see their products in action to create a really beautiful wearable nude look. I haven’t tried the Maybelline The Nudes palette yet but I will be adding it to my collection asap!

My final non-LFW stop was with the lovely people at Toni & Guy, I had my hair done by one of their stylists and the technique she used was really interesting! She used a hair straightener and the waves were created by the way she pushed the hair through the plates, if you’re interested I can do a whole post on this, it was easy but affective! Toni & Guy are releasing a new hair perfume which smells of the iconic T&G smell although I spotted a Volume Lotion which is what I am dying to get my hands on.

And that was how I spent my two days of non-LFW, if you don’t already I post daily on my Snapchat so add the username ‘alittleobsessed’.

1 Comment

  1. 24th February 2016 / 11:36 am

    I think The Apartment lounge would be more my cup of tea as well, actually! Sounds fun.

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