how to buy foundation
Foundation is one of those makeup items that, although essential in most peoples routine, still really scares others. Foundation really isn’t as scary as it first seems and finding the perfect foundation for you is something that is quite easily achieved.

1. Highend or Drugstore
Although I think spending a little more on your foundation is nice I don’t think it is necessary and the drugstore has some amazing ones for a fraction of the price of the highend ones. That said you do get a little more guidance on higher end makeup counters but don’t worry if you can’t afford it, opt for a drugstore one.

2. Work out what you want from your foundation
Do you want a full matte foundation that will last all day or are you after something more light in coverage with has a dewy finish? Keep in mind your skin type and what you want this foundation for, if it’s for evening then a heavier one might work better and for the daytime people typically go for a lighter foundation (but it’s completly up to you!)

3. Look online
There are so many reviews online that it would be silly to ignore them, I rarely buy a makeup item without first reading reviews. Find out about the finish, coverage, colour range and longevity particularly from someone with a similar skin type to you, if reviews are generally awful all over the internet then I would probably stay clear.

4. Colour Match
Colour is very important when it comes to foundation but potentially the hardest thing to get right, particularly if you’re quite dark or very fair.Unless you’re repurchasing ordering online is very very difficult and should only be done at a last resort. For higher end brands I would always recommend going in and getting the counter staff to help you and allow them to apply it to your face so you can really see what it will look like. I always try two or three shades on my jaw area and pick my favourite one to be applied all over.

Drugstore can often be a little trickier but doable. Try a few shades on the back of your hand and compare them to your face in a mirror, then pick a few shades to also apply to your jaw line to find the perfect shade. If you’re a little worried about this take a friend to help you decide on the best colour for you.

Avoid going a shade lighter or darker particularly in a heavier foundation and keep in mind the undertone of your skin, if the colour is too warm have a look if they have a cool or neutral range or move onto a different foundation all together, colour is so important and an off undertone can make your head look disconnected to your body.

5. Try before you buy
I very rarely buy a highend foundation without first wearing it for the day. I go into a counter in the morning and have it applied, I then have a nice look at the colour/finish in natural lighting and go about my normal day. By the end of the day I can tell if I’ve had a breakout and reaction to the foundation, if I like the foundation and how it wears. I think when you’re investing £25/£50+ in a foundation it’s important to make sure it’s right and if i like it I will always return later in the week to purchase it. You can explain this to your counter staff, people do it all the time and since you’re planning on buying it if it’s good enough it isn’t cheeky or anything like that.

A lot of counters will also offer you a few days/weeks sample of a foundation and I would really recommend taking full advantage of that. Trying a drugstore foundation is much harder, I’ve heard of people taking their own little pots to take a few pumps of foundation to try before they buy but I’m not too sure if this is widely acceptable but do let me know in the comments.

So onto some of my favourites (I have normal-dry skin)
Drugstore
L’Oreal True Match Foundation, Bourjois Healthy Mix Foundation (be careful if you’re sensitive to scented products), Revlon ColorStay and L’Oreal Infallible

Highend
Chanel Vitalumiere Aqua, MUFE Ultra HD and Too Faced Born This Way

My most recent purchases are photograph up above but I’ll report back on those soon!

Would love to hear any of your tips in the comments as always…

january favourites

I’m not really too sure how we’re into the second month of 2016 but we sure are! I’m hoping February will be a fun month so I’m actually really looking forward  to it but more on that over the next few weeks…

January was a bit a fail in terms of working out but I did manage to try quite a lot of beauty items, many of which had been in my house for a while but I hadn’t got around to trying them. It was also drugstore week which forced me to try some inexpensive products and that was probably my favourite part of January. I’m fortunate enough to get send a fair amount of higher end products, meaning I often reach for the more luxurious over the more inexpensive but the drugstore is a truly great place! I discovered some great drugstore items and I also wrote a bit of a guide to the UK drugstore if you need a bit of guidance around Boots or Superdrugs.

drugstore favesSo drugstore week has come to a close, I do have one more video to upload but it requires me recording a voice over and I have a cold so I’m going to try to postpone to a time where I have a slightly less nasally voice.

I really enjoyed forcing myself back into the drugstore and have discovered so many great products in doing so. A few years back whilst I was still a student this blog was focused almost fully on drugstore makeup but as my blog grew and as I became an adult (and got a job) I seemed to move on to higher end products which often feel more luxurious but there are some real treasures to be found in Boots and Superdrugs.

My top new discoveries of this week have been the Maybelline Brow Satin which I have used every day since discovering it and the Sleek Matte Me Lipstick in Birthday Suit.

When filming my new video (out later this video) I had a good rummage through my collection and made some great re-discoveries. The L’Oreal Glam Bronze is the perfect winter bronzer, adding just the perfect amount of warmth to the face. I also used the Seventeen Eyes On Me palette in Birthday Suit and turns out it has some truly beautiful, creamy colours (I didn’t try the creams shadows though).

The Revlon Ultra HD Matte Me Lip Colors are out in March and I’m so glad that you guys seem to be as excited as I am (Swatches here).

I’ve embedded all my #drugstoreweek videos below incase you haven’t had a chance to watch them all yet but don’t forget to check out My Guide to the UK Drugstore. 



I’m thinking of making Drugstore week a regular thing, maybe every 3 months or so- let me know what you think in the comments. I really want to share my favourite affordable brushes, as well as dive into drugstore skincare.

What drugstore posts would you like to see next?

drugstore

Today is a bit of a preview to my absolute favourite drugstore products which I will share with you tomorrow but I thought I would quickly go through the UK drugstore brands, what products I like and which I love. I’m hoping it might help anyone that is a little scared of drugstore, looking for great affordable products or someone coming to the UK and looking to get a few products which you might not be able to get in other countries.

B. (available here)
My top pick: Brush Cleanser
Available exclusively in Superdrugs B. is quite a new brand and I haven’t tried too much from them, their brushes are quite nice but their brush cleanser is my favourite!

Barry M (available here)
My top pick: Nail Paints
One of the best brands to pick up whilst in the UK as it still isn’t too widely available everywhere else, their Dazzle Dust are quite underrated if you love shimmery shadow but their nail paints are a must try and very affordable. They offer everything from nail care to glitter and gel effect polishes.

Bourjois (available here)
My top pick: Healthy Balance Powder
Available quite readily in Europe Bourjois has really high quality products at great prices. Although their foundations break me out I think they are a great drugstore option for anyone that doesn’t have sensitive skin. Their blushers are some of my absolute favourites but their concealers and lipsticks are also worth a look.

Collection (available here)
My top pick: Lasting Perfection Concealer
Very affordable drugstore brand, I personally find the Lasting Perfection Concealer a little drying but it’s very affordable and highly rated by so many people that it’s a must try.

Gosh (available here)
My top pick: Velvet Touch Liners
Surprisingly this was the hardest brand for me to pick a top product from, everything is nice but there isn’t really anything I can’t live without. Other than the Velvet liners, the lipsticks and blushers are also both really nice.

L’Oreal (available here)
My top pick: True Match Foundation
L’Oreal True Match foundation is an absolute must have with a nice colour selection but the liners, neutral eyeshadow palettes and lipsticks are also worth picking up.

Makeup Revolution (available here)
My top pick: Eyeshadow Palettes
Known for offering affordable alternative to cult beauty products, their palettes and lipsticks are great alternatives to highend brands.

MaxFactor (available here)
My top pick: Mascaras
Although I love the whole range, no other drugstore brand offers better volumising mascaras than MaxFactor, I don’t have a particular favourite but all the ones I have tried have been great.

Maybelline (available here)
My top pick: Instant Eye Eraser Concealer
Great all round brand but the Instant Eye Eraser is a great alternative to highend concealers and I would quite happily swap my usual cocnealer for it. I also really like Dream Flawless Nude Foundation, Brow Satin Eye Pencil and their Color Sensational Lipsticks.

Models Own (available here)
My top pick: Nail Polishes
Models Own started by offering nail polishes and I still think it’s what they do best. My favourite colours are Beach Bag and Utopia although their Hypergel and glitters are generally great ranges.

MUA (available here)
My top pick: Luxe Velvet Lipsticks
Anther super inexpensive UK beauty brand, their eyeshadow palettes are also great value for money!

Real Techniques (available here)
My top pick: Core Collection brushes
Probably my favourite brush brand, their original collection is still by far my favourite along with their sponge, I would personally skip the bold metals collection (although they look beautiful) as they’re pricier and not as soft.

Revlon (available here)
My top pick: Colorstay Foundation (particularly for oily skins)
Revlon is a great brand for almost everything and it has quite a makeup artist feel to it. If you like lip crayons then Revlon do the best affordable ones.

Rimmel (available here)
My top pick: Exaggerate Lipliner in Eastend Snob
Theres so many great items from Rimmel, the whole Exaggerate range is excellent, I love their lipsticks and I reach for their foundations and concealers regularly.

Sleek Makeup (available here)
My top pick: Contour Kit
Has a special place in my heart as I use to blog about Sleek endlessly when I first started blogging. Palettes, blushers and Matte Me in Birthday Suit are all well loved in my collection.

Soap & Glory (available here)
My top pick: Kick Ass Concealer
Slightly higher price point in comparison for drugstore products but I adore their body products. Other great product include Brow Archery, Supercat liner and Thick & Fast Mascara

Topshop (available here)
My top pick: Lipsticks
Not strictly drugstore as it’s available only in Topshop stores but a great price point. All the lip products, blushers, bronzers and nail polishes I have tried have been fab but the glow highlighter has to be the best cream affordable one I own.

Would love to hear your drugstore recommendation in the comments, are there any drugstore secrets I am missing?

revlon hd lipcolors uk liquid lipstick
Revlon Ultra HD Matte Lipcolor addiction Revlon Ultra HD Matte Lipcolor love Revlon Ultra HD Matte Lipcolor Obsession
Liquid lipsticks seem to be everywhere recently and I have really been enjoying trying them which is why I was super excited for the new Revlon Ultra HD Matte Lipcolor to come through the door.

Sadly they’re only available to purchase in March so theres a little while to go still but I have been road testing them and wanted to share my thoughts.

Overall I really love them and I can’t wait to check out the other three colours from the seven colour range. The video below includes swatches, my thoughts and the overall wear throughout the day.

Available from March, RRP £8.99 at Boots, Superdrugs and Amazon