I’ve never spoken about Zoella’s range on here as I always felt it was aimed at a slightly younger audience but last week I had the chance to visit the #zoellaapartment which was filled with new launches and the new Zoella Lifestyle range. I was really surprised by the fact that it’s a bit more grown up and I would buy almost everything from the range, so I had to share some of the photos I took and share my thoughts.
I’m actually quite the Zoella fan and although I don’t watch all of her main channel videos, I think few YouTubers daily vlog as well as her and I do think her channel is growing up a little (as her, and her audience get older.) which was really reflected in the new products.
The apartment had lots on display including newness being added to the original Zoella Beauty range, which I really haven’t tried much from. Although I think the range is really pretty I find it to be still a little aimed at teens for me. That said the new Christmas Gingerbread Fizz Trio smell amazing, the scent isn’t too overpowering or even overly artificial and I think I’ll be buying these when they come out! If you’re a fan of the beauty range then you’ll be happy to see that she has added a new gingerbread hand cream, a mini fragrance set and some other great gifting products for Christmas as well as a hand sanitiser, bath soak and body cream to her permanent line. Another notable product launch for Christmas is the Pamper Hamper, at £50 it’s the priciest gift from the range but would blow any Zoella fan away (exclusive to Superdrug).
Then onto the new Home Fragrance, candles and defuser range…
She kept her Zoella scribble on the packaging for these but the rest of the packaging is so beautiful that I think it still looks grown up and I’d love to have these in my house. There are five scents; My Eden, Seaside Stroll, Lazy Days, Daisy Picking, Gingerbread Village and Homemade Treats. I’ve heard (may not be true) that Daisy Picking is Zoe’s Favourite but personally I love Lazy Days as it’s a really beautiful fresh scent. I was really surprised by the scents in the range and Gingerbread Village is the only one I really expected, the scents are very grown up and sophisticated, I’m actually not too sure if younger teens would love this range but I guess they’re not the ones usually buying candles and diffusers. Candles are £10 and diffusers £12, would recommend these wether you are a Zoella fan or not as a great affordable candle option.
The most exciting thing in my option though is the new Zoella Lifestyle range; it’s any bloggers dream with lots of marble and copper, I actually think it’s quite Kate Spade inspired but on a smaller budget. That said somethings are still quite obviously branded which will probably put some people off if they’re not huge fans (or simply not a huge fan of branding).
The lifestyle range retail from £5-14 and includes everything from pencils and storage pots to cushions and socks. Other than the keyring I love everything in the range especially the pencils, notebooks, storage pots and travel mug.
Very impressed by the new Zoella products and keep and eye out as I’m sure I’ll be featuring a few bits on my Instagram.
A few days ago I was thinking back to when I first started blogging and first started watching YouTube videos and I can’t believe how much everything has changed! Back then every YouTuber (and there were far less of them!) had a completely over the top collection unlike now when most people seem to be taking it a little more back to basics and downsizing. However still what I find the funniest is the product which were at the top of my wishlist six years ago and how my opinion of most of them has completely changed.
If you’ve been watching YouTube as long as I have than I invite you to look back and reminisce with me, if your new to the game I’m sure you’ll find some of these products a little ridiculous.
Top of my wishlist was undoubtedly Mac brushes
, I still think they’re great and would still consider buying a few (eg Mac 217
) but back then they were the absolute best in my opinion. People use to do these huge hauls of Mac items and everyone on YouTube had an impressive collection. Since I was 16 and most their brushes cost £25+ all I did was dream about them. I still have a very clear memory of my ‘action plan’, how I was going to acquire an impressive set all to my own. After considering the Christmas Set but deciding I wanted the real deal I decided I would by one a month but with some of them retailing for £40+ I ended up only buying two. Looking back I’m actually glad I never bought them as I am extremely proud of my current collection and very few of the brushes are highend but this was pre Sigma and Real Techniques
Speacking of Mac I feel like Mac in itself was such a YouTube trend, every other haul would be a Mac haul where YouTubers would spend what seemed like an excessive amount of money on tons of Mac products. YouTubers would share their Mac collection made up of Mac Well Dress Blush
, Mac Limited Edition Collection pieces (anyone remember Hello Kitty?) and so much more. I was always so jealous (and remain jealous) of the American YouTubers access to Cosmetic Outlets where they could purchase Mac and extremely discounted prices. Although I think Mac is a stable and very key brand in the makeup industry I am still surprised by just how valued it was over every other brand back then on YouTube.
It was around this time that I decided Mac Studio Fix Fluid
was a good idea. It wasn’t. It was far too heavy, which I use to love as it covered my acne, little did I know it actually made everything much worse and to this day it still breaks me out.
One of my biggest beauty influencers back then was Lollipop26 who now runs the blog Buy Now, Blog Later
and even now I would still say she was my favourite YouTuber ever, although she no longer makes videos. I bought numerous nail polishes off eBay inspired by her; OPI You Don’t know Jacques
, OPI Sephora Metro Chic, OPI Lincoln Park After Dark and so many more!
Laura Aka Lollipop26 also inspired my purchase (and everyone else’s) of Gosh Darling
a very nude lipstick which really didn’t suit me. Back then ‘Nude lipsticks’ were really nude, concealer lips nude. My biggest beauty faux pas was probably when I though Mac Myth
lipstick was a good idea when in fact it was the worst idea ever!
Its funny to think about just how much everything has changed but I’m looking forward to seeing what the future beauty blogger product trends will be.