There’s been a little conflict going on in my head recently, which I would really love to share with you all and to get your opinion. It’s about bloggers: how we shop and how we potentially feed into over-the-top consumerism.

As a blogger I have to have (or at least feel I have to have) the latest things in store. Potential for regrams from the big brands are only possible if what you’re featuring is still in store, with a substantial amount of stock, which means I’m always after new items to feature. Haul videos are still as popular as ever, with some bloggers filming two haul videos every single week. But the thing is, this is part of our job, we’re often sent stuff, lent stuff and the items that don’t get worn (but are briefly featured in a haul video) are often sent back. And if I’m totally honest I have draped a jacket over my shoulder for a Instagram photo before returning it- not because I didn’t love the jacket, but because I have a few other ones almost identical, which I wouldn’t photograph as it’s from last season and therefore out of stock. I find that I give so much away to friends/charity at the moment because, if it’s no longer in stock I probably therefore won’t be able to use it again for social content.

I recently spoke about this to a friend, who asked, if we’re not spending our own money on each item or potentially returning some items then isn’t it misleading? I personally don’t think so. I’d love to keep everything I feature because I do honestly love everything I show on here and on social, but it isn’t possible due to cost/space/ not having enough opportunities to wear the items.

I think as bloggers we want to show you what’s in store, how it looks on and how you can style it, but it definitely isn’t an amount of shopping a regular non-blogger should be doing. Use Instagram and Haul Videos as inspiration but not inspiration as to how much you should actually be buying. Bloggers are gifted items, lent items and even those endless designer bags some bloggers have are bought with vouchers and hefty 60% discounts. I really worry that some people try to keep up with a bloggers buying habits which are usually excessive. Even I myself have felt the pressure to buy myself a designer handbag like very other blogger, even though I know I don’t really want one.

Outfit details: Shoes- old Primark, Dress- ASOS, Sunglasses- ASOS 

Just like a magazine picks the 10 must have shoes of the season we do the same. Except we may have bought a few, been lent a few and be returning the ones we’re not actually going to wear; however it appears that the blogger has bought it all, and maybe you should do the same.
It’s unrealistic and wasteful. You can’t do it in real life. If I wasn’t a blogger, posting a few new outfits every week on Instagram I’d buy 1/5 of what I do now- if not less. I’d swap with my friends, borrow off my friends and invest in more long term fashion.

I guess with this also comes the cool places bloggers get to eat/visit and the endless holidays some bloggers get to go on, use them as inspiration but its unlikely that a ‘regular person’ with an average income could realistically go on six 5-star exotic holidays a year and I think it’s important to remember that. I also want to point out that I’m not bringing up the free holidays and free clothes in order to brag, bloggers are often portrayed as entitled and braggy, but brands see an increase in sales and work with bloggers similarly to how they work with traditional press.

It’s not the norm to have a biker coat in 6 colours, two of which are almost identical, but one is in stock now and one isn’t. What I’m saying is that next time you’re scrolling through Instagram adding 56 new items to your mental Wishlist, just know that blogger’s shopping habits should not be a benchmark of the norm- it’s the excess and it’s our job; we take 10 outfits on our 3 day city break not because everyone should, but in the attempt that some people will like one of the ten and buy something in the photo.

Of course, you do you. If you want to buy half of ASOS/Topshop/Net-a-Porter on a weekly basis that’s your choice but I think it’s important to keep it real and remind you you don’t have to buy everything you see on Instagram.

Would love to hear your thoughts in the comments! Was a little bit of a scary post to publish if I’m honest!

rome wimbLast week before heading to Rome I decided that I didn’t want a big handbag that I had to lug around with me all day whilst sight seeing and eating ice cream. I had a online for handbags which I could wear cross  body and which were also light-weight and pretty. I spotted this Dorothy Perkins one on the House of Fraser website and fell in love with it as it can also be worn as a clutch.

My boyfriend was a bit of a star in Rome and offered to carry my DSLR camera in his rucksack so I just had to pack a few more of my essentials.

In terms of beauty I kept it minimal, a Bourjois Healthy Balance Powder to obviously powder my face but which also has a great size mirror, to go with that I packed my Real Techniques Setting Brush- it’s my favourite! Just incase my eyeliner did decide to melt off (it was warmmm!) I packed my Sisley So Intense Liner and my Burberry Full Kisses lipstick in Rose Apricot for post pizza application.

With that there are a few essentials; a phone charger and european adapter, my vlogging camera for quick videos and my favourite La Moda Sunglasses. When trying to keep my bag light I also swap out my big chunky purse for a smaller coin purse, this one actually lives inside my larger purse so is really convenient. In my purse I kept the basics; ID, money and my bank card.

I’m so glad I kept it light for Rome as we walked so much! I can’t wait to share more Rome posts over the coming month so keep an eye out!

 It’s hard to believe since it rained to heavily (and was so cold) the whole of yesterday but we actually had some lovely weather here in London on the weekend. I had a few new bits which I was looking forward to wearing and felt that the nice weather would be a great reason to do so.

I’ve been trying to get myself out of jeans and was browsing the internet for some shift dresses that I could wear with tights when I came across this pinafore which caught my attention. The fact that it’s black appealed to me instantly, I like the length of the skirt, especially as it’s getting a little colder and I have nothing like this in my wardrobe. It’s the perfect dress to take you from summer to autumn (which starts tomorrow!) and I’m looking forward to playing around and layering it over jumpers when the weather gets a little colder.

This time I put it over this very pretty and easy to wear Zara T-shirt, it’s nothing too fancy but I think that the pattern is almost lace like and makes it more versatile.

My shoes were also a recent purchase which you may have seen in my recent Primark Haul (link here), I love Primark heels as I find them very comfortable and of course quite inexpensive too. I love these as I’m really into both lace-up and pointy heels- and these are both! I wore this for quite a while this day and they were no different to my previous Primark heels, very comfy but also really pretty- and all for £14! Along with the shoes, my jacket is also Primark (£25)- it’s a great colour, inexpensive and perfect for this type of in-between weather.

My Parfois bag was a holiday purchase and although I usually sling if over my shoulder I instead opted to tuck in the handle and wear it as an oversized clutch. These Quay glasses also pretty much haven’t left my face for the past few months and I’m sad that the summer sun is disappearing away and sooner or later these will have to put away too…

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With autumn starting in a couple of weeks time I though I would quickly recap some of my non-beauty favourites. I totally missed Augusts beauty favourites on my YouTube channel but that just means I’ll have extra items to talk about next month so don’t forget to keep an eye out for that.

In terms of clothing I love summer but I have a fairly large summer wardrobe which only gets worn a few months a year so I don’t end up finding too many favourites. The said I fell in love with my Daniel Black Leather Gladiator Sandals, I wore them with everything, they were really comfortable and great quality. Even after wearing them religiously all summer they’re still in great condition and I now have my eye on some Daniel over the knee boots for the colder months.

My go-to bag for everything was this bright Ralph Lauren Bag from My Bag. I always take a bright coloured handbag away with me and this one was perfect, it added a pop of colour to my usually boring outfits but was a great shape and size for a day sightseeing or even for a day at the beach and I’m a little disappointed I didn’t pick up the smaller version too.

I took a fair few pairs of sunglasses away with me but ended up only wearing my Quay ones, I have two pair; one from Topshop and the other from ASOS but love them both equally. They’re affordable, good quality and really fun, I haven’t had a pair of sunglasses that I like this much for years and I’m so tempted to buy a few more pairs.

I’ve also been trying out Esthechoc which is suppose to be a daily portion of chocolate designed to increase the level of antioxidants in the skin, I’m not too sure if it really does this but I think day size portions of chocolates is a great idea and it really stops me eating too much chocolate like I usually would if I were to start an entire bar.

I haven’t been watching much on TV but have recently finished Modern Family and could not recommend it enough, it’s a great series for almost any age and has won numerous comedy awards. I also started to re-watch Hart of Dixie which is potentially my favourite ever series but I don’t think gets enough recognition. I’m think about starting Pretty Little Liars once I have finished but I would love some recommendations too.

Now I’m ready for autumn candles and spiced lattes….

It does seem to be cooling down just a little in London but I feel that we can’t complain too much as we have had some glorious days filled with sun and sometimes almost unbearable heat. I must admit that I like that sun. I feel that I shouldn’t but getting a real tan still fills me with joy although i am trying my best to stay sun safe and I should probably point out that I am very lucky that I don’t typically burn.

I am always most careful with my face and really try to avoid having my face in the sun as the thought of wrinkles and age spots scares me. If I am not wearing makeup than I love the Clarins Sun Wrinkle Control Cream for face but otherwise go for the Radical Skin Perfecting Screen as I find it sits perfectly under makeup. When I am sitting out in the sun I always have a hat, I picked up this straw one from New Look recently and I really like it, if I forget my hat or I’m at the beach then I often use a scarf/towel/t-shirt to shield my face as well as always wearing a pair of sunglasses, I am in love with my Quay pair at the moment!

I am slightly less careful with my body and do like to tan a little although I am making an effort to use a higher SPF, recently I have been going for the Clinique SPF 30 Body Cram which isn’t sticky and has protected my skin really well over the last few weeks.

To stay hydrated I think refillable bottles of water are the best, I always have one in my handbag and one in the fridge along with a facial spray to keep me cool throughout the day.

The Vichy Capital Soleil is in my opinion the best aftersun and I always take a bottle on holiday with me for any burns and it has helped some of my family/friends that have really been quite significantly burnt. If there is no sign of redness but I just want to cool the skin a little and keep it hydrated then I reach for Garnier After Sun and the Nivea Sun In Shower Refreshing Aftersun  which is quite a nice summer body wash. I don’t usually keep my aftersun in the fridge but I completely get why people do, might start doing it too.

I’m sure in a couple of weeks I’ll do another similar post with what sun care products I am loving on holiday.