I love discovering new brands and my most recent discovery is Palette London, a british brand of nail polish which not only sells nail polishes but also make bespoke shades and allows you to create your own.
Like any normal nail polish brand Palette London has a core collection of nail polishes, each retailing between £12 and £13.50, the range has some really beautiful shades and even some great glitters. What makes the brand stand out however, is the bespoke service it offers and which I haven’t seen elsewhere. Just like in the DIY paint shops you can take a swatch of a colour and they will make you that exact shade. The swatch can be a piece of fabric, your favourite dress, a beautiful flower or even a fruit.
This is a great service it comes with a very premium price tag, for £50 you get one single nail polish or for £75 you get the bespoke polish, base coat and top coat. I’m potentially not their target market but I just can’t see myself ever paying £50 for any nail polish, especially as I believe that if I looked hard enough I could find any exact colour I wanted. You also get only 8ml of product which is almost half an OPI bottle. For that price I would want really luxe packaging, something that rivals Christian Louboutians packaging (which costs a ridiculous £36 but is still £14 cheaper than this one) but instead I find this packaging to be very similar to that of a very inexpensive brands.
A cheaper alternative for those anyone creative and wanting to make their own nail polishes at home is their ‘create your own’ collection, which comes with five colours which you mix together. Once again at £50 I think this is an expensive set and I think that anyone that can afford it simply would want to spend the time making it. If they brought the price down to £20 then I think it would work well for teens that are interested in making their own polish but I don’t think it currently justifies the £50 price tag.
Although this might be a slightly more negative review than usual I really wanted to share it as I think it’s a great idea and I’m hoping to see the brand grow. The packaging lets the brand down especially as it’s such a premium priced product but changing this would easily make the brand feel more expensive and premium.
Looking forward to following the growth of Palette London and would love to hear your thoughts below.