The Zoella Apartment (a more grown-up range)

I’ve never spoken about Zoella’s range on here as I always felt it was aimed at a slightly younger audience but last week I had the chance to visit the #zoellaapartment which was filled with new launches and the new Zoella Lifestyle range. I was really surprised by the fact that it’s a bit more grown up and I would buy almost everything from the range, so I had to share some of the photos I took and share my thoughts.

I’m actually quite the Zoella fan and although I don’t watch all of her main channel videos, I think few YouTubers daily vlog as well as her and I do think her channel is growing up a little (as her, and her audience get older.) which was really reflected in the new products.
The apartment had lots on display including newness being added to the original Zoella Beauty range, which I really haven’t tried much from. Although I think the range is really pretty I find it to be still a little aimed at teens for me. That said the new Christmas Gingerbread Fizz Trio smell amazing, the scent isn’t too overpowering or even overly artificial and I think I’ll be buying these when they come out! If you’re a fan of the beauty range then you’ll be happy to see that she has added a new gingerbread hand cream, a mini fragrance set and some other great gifting products for Christmas as well as a hand sanitiser, bath soak and body cream to her permanent line. Another notable product launch for Christmas is the Pamper Hamper, at £50 it’s the priciest gift from the range but would blow any Zoella fan away (exclusive to Superdrug).
Then onto the new Home Fragrance, candles and defuser range…

She kept her Zoella scribble on the packaging for these but the rest of the packaging is so beautiful that I think it still looks grown up and I’d love to have these in my house. There are five scents; My Eden, Seaside Stroll, Lazy Days, Daisy Picking, Gingerbread Village and Homemade Treats. I’ve heard (may not be true) that Daisy Picking is Zoe’s Favourite but personally I love Lazy Days as it’s a really beautiful fresh scent. I was really surprised by the scents in the range and Gingerbread Village is the only one I really expected, the scents are very grown up and sophisticated, I’m actually not too sure if younger teens would love this range but I guess they’re not the ones usually buying candles and diffusers. Candles are £10 and diffusers £12, would recommend these wether you are a Zoella fan or not as a great affordable candle option.
The most exciting thing in my option though is the new Zoella Lifestyle range; it’s any bloggers dream with lots of marble and copper, I actually think it’s quite Kate Spade inspired but on a smaller budget. That said somethings are still quite obviously branded which will probably put some people off if they’re not huge fans (or simply not a huge fan of branding).

The lifestyle range retail from £5-14 and includes everything from pencils and storage pots to cushions and socks. Other than the keyring I love everything in the range especially the pencils, notebooks, storage pots and travel mug.

Very impressed by the new Zoella products and keep and eye out as I’m sure I’ll be featuring a few bits on my Instagram.


  1. 13th September 2016 / 8:56 pm

    Ah I want to live in that appartment! So much rose gold xx

  2. 13th September 2016 / 9:10 pm

    The apartment looks absolutely beautiful – can’t wait for her lifestyle range!

    Lucy | Forever September

  3. 13th September 2016 / 10:14 pm

    I am so excited for this range to come out. I agree, it is so much more grown up and I feel like her latest beauty launch is too compared to the first one.

  4. 13th September 2016 / 10:40 pm

    I’m really looking forward to the candles and diffusers from her new range because I have only ever purchased one of her body mists as I have never found I liked much else. Your photos are lovely also!

  5. 14th September 2016 / 5:32 am

    I really want to try some of the new diffusers, I loved the original Zoella Beauty one.

  6. 14th September 2016 / 9:54 am

    I love this range, I’ve never bought anything from her range before but I definitely will be from this new one! I think a candle and that mug will be the first!

  7. 14th September 2016 / 10:33 am

    Ooooh lots of pretty stuff! Lots of wants here 🙂

  8. 15th September 2016 / 12:37 am

    I haven’t watched Zoe’s videos in quite some time and I had NO idea she had a home line! There is a lot of cute stuff. I need to start watching her videos again!

    Brittany |

  9. 17th September 2016 / 10:10 am

    This is sooooo beautiful and cuuuute!)

  10. 19th September 2016 / 1:27 pm

    I really love the set up, so cute and romantic. Beautiful colours – fresh and soft.
    Yukova Blob

  11. Sandra
    20th September 2016 / 11:36 am

    I like Zoella but I have to admit that if it didn’t have her name attached to it half of this stuff could be found in Primark at a much cheaper price? Pretty but too pricey! £12 for a diffuser haha x

  12. 12th October 2016 / 9:29 am

    I’m LOVING the marble flask – how cute?! Completely agree that this is targeting a slightly older audience which is great; like you said, I’d pretty much buy everything too! <3

    Hayley xo

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