I am lucky enough to go to a few Beauty events & launches but this week I was actually a little nervous to attend the launch party for PAM’s new studio space. I was nervous as I was going by myself and didn’t know anyone there but I ended up having a fabulous time!
For those of you that don’t know PAM stands for Precious About Make-up and is a makeup store near Shepard Bush. I had personally never been but had heard lots from other bloggers and YouTubers (such as Pixiwoo & Gossmakeup) I think it is most famous for being the best place to purchase Makeup Forever in London.
When I arrived I realized that PAM is like no other makeup shop I have ever been too but that might be because I have been to very few independent makeup stores. Its a completely different experience than buying makeup from a department store or pharmacy!
The event was largely for Makeup artists and along with great canapes, champagne and cupcakes there was body painting, prosthetics and makeup demos. I spend a large amount of time around the Makeup Forever makeup artist- David Arbid and actually learnt so much! He used no powder products to achieve a very up-to-date makeup look, what shocked me most was the use of a slightly shimmery eyeshadow mixed with a cream eyebrow colour to achieve a natural look which mirrored the shine you get in your hair naturally! I would never have thought it was okay to use any shimmer in the brows but it really worked!
I was on a tight schedule that day and was sure I wouldn’t spend longer than an hour there but ended up spending closer to 3 hours! It is a lovely, bright studio but the entire store has a very homely feel to it, from the location to the actual studio.
I would highly recommend a trip down to PAM if you can or check out their website here
They carry a whole rang of makeup brands many of which are difficult to find in the UK- you can also order products over the phone.
The address is
PAM 6-7 Goldhawk Mews Shepherds Bush
London W12 8PA
Opening times here and more information available on their website
Also keep an eye out for more information about their new Studio
And if you love makeup you must like their Facebook page they post great links!
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